Viktor Makarchuk


Smysl is a marketplace that sells meaningful goods to support the work of dozens of charitable organizations in the country.

Created by the charitable foundation Nuzhna pomoshch and the media portal Takie dela, the project began with merchandise to support social journalism Takie dela.

Marketplace homepage

The project forms a community of people who care about changing the social reality of the country for the better. It publishes interesting and useful books by foreign and Russian authors who propose constructive ways to solve public problems.


Smysl produces its own products to promote important causes — because charity is beautiful!

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In addition, the project helps charitable foundations and social enterprises in the country earn money for the development of public initiatives by selling their goods.